From 21st April 2015 Google changed the rules so that websites not designed for ease of use on mobile devices will loose out to their competitors.
In recent years Google has prompted web developers to focus on making sites mobile friendly by raising the profile of such web sites. Conversely with the latest announcement sites that are not designed for easy viewing and navigation on mobiles will have there ranking marked down.
If your site is already mobile-ready its still worth doing a mobile SEO audit to identity any further actions needed to ensure the website fully complies with the Google best practice guide for correctly identifying and delivering your mobile content.
Over 50% of internet viewings are now made via mobile devices, hence Googles stance in relation to ensuring such content is delivered correctly. Optimising a website for such use is now more critical than ever. Contact Us for a mobile health check on you website.
Please contact us for a mobile friendly health check on our website: