Business-to-business Marketing

B2B Marketing

Business to Business MarketingBusiness-to-Business marketing has been transformed over the last ten years through automation and the internet.

How to increase revenue from existing clients and nurture and secure new ones are the two main strands of many successful marketing campaigns we have implemented. Transmitting the right message and content is critical to establishing trust in the minds of potential clients. If your material is not relevant or weak, buyers will soon loose interest. It needs to have a clear message that will attract a buy in.

At SPS Marketing we are experienced in providing effective joined up marketing co-ordinating where appropriate the use of traditional and new media platforms. Most, if not every initiative should have a call to action that is spelt out in the marketing material. The recipients next move needs to be considered and addressed as part of the marketing plan. For example a hard copy campaign maybe determined as the best form of initial contact. The objective maybe to direct the recipient to a website page so this needs to be linked and formatted in the same style. Blogs and social media channels could also feature and recipients encouraged to join in and generate more support for the campaign. Media press releases may also be an appropriate tie in.

Whatever the mainstream approach, an important part of any marketing campaign is tracking and measuring its effectiveness. Its not a question of did the program work but more “good is never good enough” and how can we improve even further. Measuring and analysing each initiative helps to decide where best to reinvest to maximise future returns.

Our portfolio includes a selection of campaigns but our FREE MARKETING outline plans and no obligation designs is probably the best marketing message anyone could want. So if you are looking to grow your business and would like to benefit from a no obligation proposal please get in touch.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection

Beth Comstock

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